Advertising has always been a huge deal, but for Google, it’s the lifeblood of the mountain view companies revenue standing at $66 billion a last year. Therefore it should come as no surprise that they have found a new and innovative way to effectively advertise on the Google Maps product.
For a long time, Google Maps has been free for users and mostly free for businesses to be listed. While this is not set to change, from this week, some local businesses can pay to have there own pins on the map – complete with the company’s logo allowing for easy and immediate visibility while looking at the map. Below is Google’s example for Walgreens
As Google explains:
We’re also investing in more branded, customised experiences for businesses on Google Maps — geared towards helping you increase store visits. First, we’re experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them. For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route. Local business pages are also getting a brand new look — to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability to browse product inventory.
The idea of on-going promotions offered by the retailer, as well as the ability to search and view the very items it’s selling are seemingly a great way for both the business itself to make things more visible, as well as for potential customers to save time – and potentially money – in the process. Here’s an example, for the aforementioned Walgreens location: