While many of this year’s ads were released before the event, the night still included many memorable spots. This year, 30-second spots sold for $3.5 million. That price point sounds expensive, but this is just about the only opportunity of year when viewers actually anticipate commercials.
The more Samsung ads I see, the more I become convinced that this stuff just never gets old. I’m not sure what it is about the smug, insular nature of Apple’s biggest fanatics that makes it so easy–and so right–to make fun of them. Well, actually, maybe I am sure. And these days, no one is doing it better than Samsung.
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I only wish other companies had the guts to make ads this good. Talk about hitting them where it hurts (i.e. with the truth).